{"id":4787,"date":"2025-12-13T11:55:41","date_gmt":"2025-12-13T11:55:41","guid":{"rendered":"https:\/\/happytech.sa\/?p=4787"},"modified":"2026-01-30T16:00:05","modified_gmt":"2026-01-30T16:00:05","slug":"erp-vs-crm","status":"publish","type":"post","link":"https:\/\/happytech.sa\/%d8%a7%d9%84%d8%b9%d8%b1%d8%a8%d9%8a%d8%a9\/erp-vs-crm\/","title":{"rendered":"ERP \u0645\u0642\u0627\u0628\u0644 CRM: \u0623\u0646\u0638\u0645\u0629 \u0642\u0648\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0628\u0634\u0643\u0644 \u0623\u0630\u0643\u0649"},"content":{"rendered":"<style>\n\/* Fast Links Styles *\/\n.fast-links {\n  background: #f2f2f2;\n  padding: 15px 20px;\n  border-radius: 10px;\n  margin-bottom: 25px;\n}<\/p>\n<p>.fast-links h3 {\n  margin: 0 0 10px;\n  font-size: 20px;\n  font-weight: 700;\n}<\/p>\n<p>.fast-links ul {\n  margin: 0;\n  padding-left: 20px;\n}<\/p>\n<p>.fast-links ul li {\n  margin: 5px 0;\n}<\/p>\n<p>.fast-links a {\n  color: #0066cc;\n  text-decoration: none;\n  transition: 0.3s;\n}<\/p>\n<p>.fast-links a:hover {\n  text-decoration: underline;\n}\n<\/style>\n<div class=\"blog\">\n<!-- Fast Links --><\/p>\n<div class=\"fast-links\">\n<h3>\u0644\u064a\u0646\u0643\u0627\u062a \u0633\u0631\u064a\u0639\u0629<\/h3>\n<ul>\n<li><a href=\"#ERP\">\u0645\u0627 \u0647\u0648 ERP\u061f<\/a><\/li>\n<li><a href=\"#CREM\">\u0645\u0627 \u0647\u0648 CRM\u061f<\/a><\/li>\n<li><a href=\"#Benefits\">\u0641\u0648\u0627\u0626\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 ERP \u0648CRM \u0641\u064a \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/a><\/li>\n<li><a href=\"#The\">\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 ERP \u0648CRM<\/a><\/li>\n<li id=\"ERP\"><a href=\"#How\">\u0643\u064a\u0641\u064a\u0629 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0645\u0646\u0627\u0633\u0628<\/a><\/li>\n<li><a href=\"#Frequently\">\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629<\/a><\/li>\n<li><a href=\"#Conclusion\">\u0627\u0644\u062e\u0644\u0627\u0635\u0629<\/a><\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<h2><strong style=\"font-size: 22px;\">\u0645\u0627 \u0647\u0648 ERP (\u062a\u062e\u0637\u064a\u0637 \u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0629)\u061f<\/strong><\/h2>\n<p class=\"translation-block\">\u062a\u062e\u0637\u064a\u0637 \u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0629 (ERP) \u0647\u0648 \u0646\u0638\u0627\u0645 \u0628\u0631\u0645\u062c\u064a \u0645\u062a\u0643\u0627\u0645\u0644 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u062c\u0645\u064a\u0639 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0628\u0643\u0641\u0627\u0621\u0629 \u0648\u0628\u0634\u0643\u0644 \u0645\u0631\u0643\u0632\u064a.<br>\n\u064a\u062a\u064a\u062d ERP \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u0627\u0644\u0645\u062e\u0632\u0648\u0646\u060c \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629\u060c \u0648\u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0641\u064a \u0646\u0638\u0627\u0645 \u0648\u0627\u062d\u062f \u0645\u0648\u062d\u062f.<br>\n\u0645\u0643\u0648\u0646\u0627\u062a ERP \u062a\u0634\u0645\u0644:<br>\n\u2022 \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0634\u0624\u0648\u0646 \u0627\u0644\u0645\u0627\u0644\u064a\u0629<br>\n\u2022 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0648\u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f<br>\n\u2022 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0648\u0627\u0644\u0631\u0648\u0627\u062a\u0628<br>\n<span id=\"CREM\">\u2022 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0648\u0627\u0644\u062a\u0635\u0646\u064a\u0639<br>\n\u2022 \u062a\u0642\u0627\u0631\u064a\u0631 \u0634\u0627\u0645\u0644\u0629 \u0639\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a<br>\nERP \u0623\u062f\u0627\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629\u060c \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0647\u062f\u0631\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629.<\/span><\/p>\n<p class=\"translation-block\"><strong style=\"font-size: 22px\">\u0645\u0627 \u0647\u0648 CRM (\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621)\u061f<\/strong><br>\n\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0647\u0648 \u0628\u0631\u0646\u0627\u0645\u062c \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0632\u064a\u0627\u062f\u0629 \u0648\u0644\u0627\u0626\u0647\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u062f\u0627\u0631\u0629 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<br>\n\u0645\u0643\u0648\u0646\u0627\u062a CRM \u062a\u0634\u0645\u0644:<br>\n\u2022 \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639\u0647\u0645<br>\n\u2022 \u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0641\u0631\u0635 \u0627\u0644\u0623\u0639\u0645\u0627\u0644<br>\n\u2022 \u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<br>\n<span id=\"Benefits\">\u2022 \u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062e\u062f\u0645\u0627\u062a \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0628\u064a\u0639<\/span><br>\n\u2022 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u0633\u062a\u0648\u0649 \u0631\u0636\u0627\u0647\u0645<br>\n\u064a\u064f\u0639\u062f CRM \u0623\u062f\u0627\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629.<\/p>\n<p><strong style=\"font-size: 22px;\">\u0641\u0648\u0627\u0626\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 ERP \u0648CRM \u0641\u064a \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/strong><\/p>\n<ol>\n<li>\u062a\u062d\u0633\u064a\u0646 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a: \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u062c\u0645\u064a\u0639 \u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0641\u064a \u0646\u0638\u0627\u0645 \u0648\u0627\u062d\u062f<\/li>\n<li>\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629: \u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0628\u0634\u0631\u064a\u0629<\/li>\n<li id=\"The\">\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0642\u064a\u0642: \u062a\u0642\u0627\u0631\u064a\u0631 \u062f\u0642\u064a\u0642\u0629 \u0644\u062f\u0639\u0645 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a<\/li>\n<li>\u062a\u0639\u0632\u064a\u0632 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621: \u0645\u062a\u0627\u0628\u0639\u0629 \u0641\u0639\u0651\u0627\u0644\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629<\/li>\n<li>\u062e\u0641\u0636 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641: \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0641\u064a \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u064a\u062f\u0648\u064a\u0629<br \/>\n\u0644\u0644\u0627\u0637\u0644\u0627\u0639 \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0627\u0642\u0631\u0623\u2026<br \/>\n<a href=\"https:\/\/www.forcepoint.com\/product\/forcepoint-data-classification?utm_term=data%20discovery%20and%20classification&amp;utm_campaign=NAM.ALL.DC.AD.SeP.DSPM.Google.Text.Data_Classification.Data_Classification_Broad.Ever&amp;utm_source=google&amp;utm_medium=search_pd&amp;hsa_acc=4948252953&amp;hsa_cam=22982320998&amp;hsa_grp=183709412143&amp;hsa_ad=772751143846&amp;hsa_src=g&amp;hsa_tgt=kwd-424114599775&amp;hsa_kw=data%20discovery%20and%20classification&amp;hsa_mt=b&amp;hsa_net=adwords&amp;hsa_ver=3&amp;sf_src_cmpid=&amp;hstk_creative=772751143846&amp;hstk_campaign=22982320998&amp;hstk_network=googleAds&amp;gad_source=1&amp;gad_campaignid=22982320998&amp;gbraid=0AAAAAC_H-TbLTX2-WDnjZPXZGxWLI9qjc&amp;gclid=CjwKCAiA3fnJBhAgEiwAyqmY5cY4U06pEy3ps6gPj4y7MUzxnPl1GNiQwJmYwvRaX08xdSQENAs_MBoCDZwQAvD_BwE\" target=\"_blank\" rel=\"noopener\"><b>Data Analytics in Business<\/b>.<\/a><\/li>\n<\/ol>\n<p><strong style=\"font-size: 22px;\">\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 ERP \u0648CRM<\/strong><\/p>\n<ol>\n<li>ERP: \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \u0645\u062b\u0644 \u0627\u0644\u0645\u0648\u0627\u0631\u062f\u060c \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u060c \u0648\u0627\u0644\u0645\u062e\u0632\u0648\u0646<\/li>\n<li>CRM: \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/li>\n<li class=\"translation-block\">\u0627\u0644\u0648\u0638\u064a\u0641\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629:<br>\n\u2022 ERP: \u062a\u062d\u0633\u064a\u0646 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0647\u062f\u0631<br>\n\u2022 CRM: \u0632\u064a\u0627\u062f\u0629 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0648\u0644\u0627\u0626\u0647\u0645<\/li>\n<li class=\"translation-block\">\u0646\u0637\u0627\u0642 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645:<br>\n\u2022 ERP: \u064a\u063a\u0637\u064a \u062c\u0645\u064a\u0639 \u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0634\u0631\u0643\u0629<br>\n\u2022 CRM: \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0648\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n<li id=\"How\" class=\"translation-block\">\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0646\u0647\u0627\u0626\u064a:<br>\n\u2022 ERP: \u062a\u0639\u0632\u064a\u0632 \u0623\u062f\u0627\u0621 \u0627\u0644\u0634\u0631\u0643\u0629 \u062f\u0627\u062e\u0644\u064a\u064b\u0627<br>\n\u2022 CRM: \u062a\u0639\u0632\u064a\u0632 \u0623\u062f\u0627\u0621 \u0627\u0644\u0634\u0631\u0643\u0629 \u062e\u0627\u0631\u062c\u064a\u064b\u0627 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n<li>\u064a\u0645\u0643\u0646\u0643 \u0623\u064a\u0636\u064b\u0627 \u0642\u0631\u0627\u0621\u0629 \u062f\u0644\u064a\u0644\u0646\u0627 \u062d\u0648\u0644 <a href=\"https:\/\/happytech.sa\/%d8%a7%d9%84%d8%b9%d8%b1%d8%a8%d9%8a%d8%a9\/your-complete-guide-from-idea-to-launch\/\"><b>\u062a\u0635\u0645\u064a\u0645 \u0648\u062a\u0637\u0648\u064a\u0631 \u0648\u0627\u0633\u062a\u0636\u0627\u0641\u0629 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629<\/b><\/a> \u0644\u0641\u0647\u0645 \u0643\u064a\u0641 \u062a\u062f\u0639\u0645 \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0627\u0644\u0622\u0645\u0646\u0629 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a.<\/li>\n<\/ol>\n<p><strong style=\"font-size: 22px;\">\u0643\u064a\u0641\u064a\u0629 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0634\u0631\u0643\u062a\u0643<\/strong><\/p>\n<ol>\n<li>\u062a\u062d\u062f\u064a\u062f \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0643: \u0647\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0623\u0645 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f<\/li>\n<li id=\"Frequently\">\u062a\u0642\u064a\u064a\u0645 \u062d\u062c\u0645 \u0634\u0631\u0643\u062a\u0643 \u0648\u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0645\u0639\u0646\u064a\u0629<\/li>\n<li>\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0627\u0644\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629<\/li>\n<li>\u0627\u062e\u062a\u064a\u0627\u0631 \u0646\u0638\u0627\u0645 \u064a\u062f\u0639\u0645 \u0644\u063a\u062a\u0643 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0625\u0630\u0627 \u0644\u0632\u0645 \u0627\u0644\u0623\u0645\u0631<\/li>\n<\/ol>\n<p><strong style=\"font-size: 22px;\">\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629 \u062d\u0648\u0644 ERP \u0648CRM<\/strong><\/p>\n<ul>\n \t<b><\/p>\n<li>\u0647\u0644 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 ERP \u0648CRM \u0645\u0639\u064b\u0627\u061f<\/b><br \/>\n\u0646\u0639\u0645\u060c \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062a\u0645 \u062f\u0645\u062c\u0647\u0645\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 \u0623\u062f\u0627\u0621 \u062f\u0627\u062e\u0644\u064a \u0648\u062e\u0627\u0631\u062c\u064a.<\/li>\n<p> \t<b><\/p>\n<li>\u0647\u0644 \u064a\u062d\u0644 ERP \u0645\u062d\u0644 CRM\u061f<\/b><br \/>\n\u0644\u0627\u060c \u0643\u0644\u0627 \u0627\u0644\u0646\u0638\u0627\u0645\u064a\u0646 \u064a\u0643\u0645\u0644\u0627\u0646 \u0628\u0639\u0636\u0647\u0645\u0627 \u0627\u0644\u0628\u0639\u0636: \u064a\u0631\u0643\u0632 ERP \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0631\u0643\u0632 CRM \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li>\n<p> \t<b><\/p>\n<li id=\"Conclusion\">\u0647\u0644 \u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629\u061f<\/b><br \/>\n\u0646\u0639\u0645\u060c \u062a\u062a\u0648\u0641\u0631 \u062d\u0644\u0648\u0644 ERP \u0648CRM \u0645\u0631\u0646\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629.<\/li>\n<p> \t<b><\/p>\n<li>\u0643\u0645 \u064a\u0633\u062a\u063a\u0631\u0642 \u0648\u0642\u062a \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u061f<\/b><br \/>\n\u064a\u0639\u062a\u0645\u062f \u0630\u0644\u0643 \u0639\u0644\u0649 \u062d\u062c\u0645 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u062a\u0639\u0642\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a.<\/li>\n<\/ul>\n<p><strong style=\"font-size: 22px;\">\u0627\u0644\u062e\u0644\u0627\u0635\u0629<\/strong><br \/>\n\u0644\u0645 \u062a\u0639\u062f \u0623\u0646\u0638\u0645\u0629 ERP \u0648CRM \u062e\u064a\u0627\u0631\u064b\u0627 \u0627\u062e\u062a\u064a\u0627\u0631\u064a\u064b\u0627\u061b \u0641\u0647\u064a \u0623\u0635\u0628\u062d\u062a \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0643\u0641\u0627\u0621\u0629 \u0648\u062a\u0639\u0632\u064a\u0632 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<br \/>\n\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u060c \u0623\u0648 \u062f\u0645\u062c \u0643\u0644\u0627 \u0627\u0644\u0646\u0638\u0627\u0645\u064a\u0646\u060c \u064a\u0645\u0646\u062d \u0634\u0631\u0643\u062a\u0643 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u062d\u0642\u064a\u0642\u064a\u0629\u060c \u0648\u064a\u062d\u0633\u0651\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629\u060c \u0648\u064a\u0642\u0648\u0651\u064a \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0646\u0645\u0648 \u0623\u0633\u0631\u0639 \u0648\u0623\u0631\u0628\u0627\u062d \u0623\u0639\u0644\u0649.<\/p>\n<p>\u0627\u0628\u062f\u0623 \u0631\u062d\u0644\u062a\u0643 \u0646\u062d\u0648 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0630\u0643\u064a\u0629 \u0648\u0627\u0644\u0641\u0639\u0651\u0627\u0644\u0629 \u0627\u0644\u064a\u0648\u0645.\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>ERP &#038; CRM: Your Complete Guide to Business Management Systems and Improving Operations<br \/>\nWhat are ERP and CRM, and how do they help companies organize processes and enhance customer experience?<br \/>\n &hellip; <a href=\"https:\/\/happytech.sa\/%d8%a7%d9%84%d8%b9%d8%b1%d8%a8%d9%8a%d8%a9\/erp-vs-crm\/\">Read More<\/a><\/p>","protected":false},"author":1,"featured_media":4788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[70],"tags":[78,56,74,73,76,72,47,77,75],"class_list":["post-4787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-erp","tag-businessanalytics","tag-businessautomation","tag-businessmanagement","tag-crm","tag-customerrelations","tag-erp","tag-happytech","tag-processimprovement","tag-resourceplanning"],"_links":{"self":[{"href":"https:\/\/happytech.sa\/%d8%a7%d9%84%d8%b9%d8%b1%d8%a8%d9%8a%d8%a9\/wp-json\/wp\/v2\/posts\/4787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happytech.sa\/%d8%a7%d9%84%d8%b9%d8%b1%d8%a8%d9%8a%d8%a9\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/happytech.sa\/%d8%a7%d9%84%d8%b9%d8%b1%d8%a8%d9%8a%d8%a9\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/happytech.sa\/%d8%a7%d9%84%d8%b9%d8%b1%d8%a8%d9%8a%d8%a9\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/happytech.sa\/%d8%a7%d9%84%d8%b9%d8%b1%d8%a8%d9%8a%d8%a9\/wp-json\/wp\/v2\/comments?post=4787"}],"version-history":[{"count":15,"href":"https:\/\/happytech.sa\/%d8%a7%d9%84%d8%b9%d8%b1%d8%a8%d9%8a%d8%a9\/wp-json\/wp\/v2\/posts\/4787\/revisions"}],"predecessor-version":[{"id":6980,"href":"https:\/\/happytech.sa\/%d8%a7%d9%84%d8%b9%d8%b1%d8%a8%d9%8a%d8%a9\/wp-json\/wp\/v2\/posts\/4787\/revisions\/6980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happytech.sa\/%d8%a7%d9%84%d8%b9%d8%b1%d8%a8%d9%8a%d8%a9\/wp-json\/wp\/v2\/media\/4788"}],"wp:attachment":[{"href":"https:\/\/happytech.sa\/%d8%a7%d9%84%d8%b9%d8%b1%d8%a8%d9%8a%d8%a9\/wp-json\/wp\/v2\/media?parent=4787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/happytech.sa\/%d8%a7%d9%84%d8%b9%d8%b1%d8%a8%d9%8a%d8%a9\/wp-json\/wp\/v2\/categories?post=4787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/happytech.sa\/%d8%a7%d9%84%d8%b9%d8%b1%d8%a8%d9%8a%d8%a9\/wp-json\/wp\/v2\/tags?post=4787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}